On August 16, the Korean Business Research Institute released the brand reputation rankings for individual idols in August, based on big data analysis. The rankings are determined through an analysis of consumers’ impressions of various idol groups, gathered from reactions on social media, online communities, forums, and news articles.

Top 10 Idols

The top 10 idols in the brand reputation rankings for August are as follows:

• 1. BTS’s Jungkook
• 2. BTS’s Jimin
• 3. BTS’s V
• 4. BTS’s Suga
• 5. BTS’s RM
• 6. BTS’s J-Hope
• 7. BTS’s Jin
• 8. EXO’s Baekhyun
• 9. EXO’s Kai
• 10. EXO’s D.O

Ranking Analysis

Compared to the previous month, BTS’s Jungkook rose to first place, while BTS’s Jimin fell to second place. BTS’s V rose to third place, while BTS’s Suga fell to fourth place. BTS’s RM rose to fifth place, while BTS’s J-Hope fell to sixth place. BTS’s Jin rose to seventh place, while EXO’s Baekhyun fell to eighth place. EXO’s Kai rose to ninth place, while EXO’s D.O fell to tenth place.

Big Data Analysis

The Korean Business Research Institute analyzed 14,258,111 pieces of big data from July 16 to August 17. The analysis showed that the overall brand reputation index for individual idols increased by 12.91 percent compared to the previous month.

Conclusion

The brand reputation rankings for individual idols in August show the continued dominance of BTS and EXO in the K-pop industry. The rankings also highlight the impact of big data analysis in determining consumer impressions and preferences. For more information on the rankings and the methodology used, visit the Korean Business Research Institute’s website.

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