Despite the recent announcement that Google is acquiring Fitbit, many have been left wondering if the tech giant will be discontinuing the popular fitness tracker brand. However, it appears that Google is not planning to ditch Fitbit just yet.

What’s Next for Fitbit?

According to a recent report by PCMag, Google has confirmed that it will continue to support and develop new Fitbit products. This comes as a relief to many who were worried that the acquisition would mean the end of the Fitbit brand.

Why Keep Fitbit?

So why would Google choose to keep the Fitbit brand alive? One reason could be the strong brand recognition and customer loyalty that Fitbit has built over the years. Fitbit has been a leader in the wearable technology market, offering a range of popular fitness trackers and smartwatches.

Integration with Google

Another reason for keeping Fitbit could be the potential for integration with Google‘s other products and services. Google has already announced plans to integrate Fitbit with its Wear OS operating system, which could lead to more seamless integration between Fitbit devices and Android smartphones.

Competition in the Wearable Market

The wearable technology market is highly competitive, with brands like Apple, Samsung, and Garmin vying for market share. By keeping the Fitbit brand, Google can maintain a strong presence in this market and continue to compete with its rivals.

Conclusion

It seems that Google is not planning to ditch Fitbit just yet. Instead, the tech giant is looking to leverage the brand’s strengths and integrate it with its own products and services. This could lead to exciting new developments in the wearable technology market, and fans of Fitbit can breathe a sigh of relief.